Real Estate Professional Versus Photography Professional

May 05, 2015  •  Leave a Comment

A real estate agent is a professional to rely on for getting your house sold and there are many advantages to using their services. Just ask any real estate agent and they will be the first to tell you why you should not sell your house by yourself. You need a professional.

A photographer is a professional to rely on for getting whatever product you are selling noticed by potential buyers and there are many advantages to using their services. Just ask them, they will ALSO be the first to tell you why you should not take the photos yourself. You need a professional.

There are some special people that can master multiple talents, but they are very few. Becoming a professional at anything takes MANY hours of learning, practice, and dedication. I find that many real estate agents underestimate the advantages of using a professional photographer. So it's time to make a comparison. Here are some photos a real estate agent here in Chautauqua County in western NY had taken:

Now, these are fairly typical photos for our region. They aren't horrible. And I don't want to criticize the agent for taking these. I found the layout of the property quite a challenge to photograph. But do these photos really represent the property at its best? Do they attract potential buyers to see more? How do they compare with what a professional photographer can do?

Let's compare some these photos to the ones taken by me, the professional photographer. The agent's photos are above, mine below:

Building exterior photographed by real estate agent versus professional photographerBuilding exterior photographed by real estate agent versus professional photographerExterior photographs compared

For the exterior, the agent got some nice blue skies, but the photo is flat and not very sharp. Taken from an angle the building has depth and the composition shows of it's interesting classic architecture.

Porch photographed by real estate agent versus professional photographerPorch photographed by real estate agent versus professional photographerPorch photographs compared

Did you know the porch has a lake view? And look how it connects to the interior. Skilled use of a wide angle lens can help show how one feature of the home connects to the other. But it can be tricky. Ultra-wide angle lenses produce a lot of perspective distortion if the composition is not done just right.

Bathroom photographed by real estate agent versus professional photographerBathroom photographed by real estate agent versus professional photographerBathroom photographs compared  

Dark rooms such as this bathroom can be tricky. This home had some well designed lighting and the original photo didn't show that very well. Shooting on a tripod and using high-dynamic range post processing brings out this great feature.

Kitchen photographed by real estate agent versus professional photographerKitchen photographed by real estate agent versus professional photographerKitchen photographs compared

This kitchen also had some really great lighting and was well designed despite being fairly small. Taken from the right angle you can show off all of it's features at once.

  Dining room photographed by real estate agent versus professional photographerDining room photographed by real estate agent versus professional photographerDining room photographs compared

Knowing when to isolate and when to show a wide view can be tricky. A wide view is used to show how one part of the home fits into the other.

Living room view two photographed by real estate agent versus professional photographerLiving room view two photographed by real estate agent versus professional photographerLiving room photographs compared

The yellow fluorescent lights on the far wall required correction in post-processing. Again, the original composition didn't show how the parts of the room blend together.

Living room view one photographed by real estate agent versus professional photographerLiving room view one photographed by real estate agent versus professional photographerLiving room photographs compared

And finally, what I would say is the most difficult part of interior photography: the exterior views. From the original photos you could not see that the property has great lake views. This home was photographed using natural lighting and HDR, which still overexposes the windows slightly. I also offer a premium package where I use flash lighting to balance interior and exterior lighting levels. 

So after viewing the photos compared, do you see how much more desirable the property is when photographed properly? The image get clicks from potential buyers because they stand out among the crowd. Good composition shows how one part of the home relates to the other. Using advanced (and time consuming) post-processing techniques bring in the exterior views. 

If you are a real estate agent, remember, you have something to offer a client as a real estate professional and encourage owners not to try to sell a property themselves. I likewise encourage you to use a professional for your photography needs. Professionals make a difference. 

 


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