Any image can be altered in little ways that can greatly effect the mood of the subject. I want to provide you with some examples from this image I took of the 500 Seneca Street building in Buffalo, NY. This former paper box factory was renovated into mixed use commercial/residential in 2015. The building has great character. And it can be highlighted a few different ways. (Click images to view large)
This is my prefered image. The crop cuts off a little of the top of the building to make it more interesting, perhaps using Gestalt principles. A slight haze has been added into the sunset to allow the light to bloom and show (literally and metaphorically) some atmosphere.
An even tighter crop can be used to make the building feel larger and focus on the lines. Often I will provide my clients with multiple crops of the same image to show them the various possiblities.
To show you the difference adding some atmosphere makes, note the version below. Some may prefer this brighter, crisp look. The left side is clearer and colors are more saturated.
A full view of the building showing just a hint of the surroundings.
And finally, the crop from the original source image shows more of the context around the building.
After viewing these images, you can see the differences are subtle, yet still can change the look and feel substantially. Good communication between the photographer and client are important. I have my own artistic tastes, but what the client wants is the most important. Do not be afraid to ask for additional options if you think you would like an image composed or processed differently.